Direction 01
The Inside Joke Archive
A playful little archive of the references no one else would understand.
How it moves
See this designPull-tab cards uncover hidden punchlines, photo evidence, and one final case note.
For a friend
For the friend who knows the whole story.
Collect the jokes, eras, terrible photos, and times they showed up. Turn them into a personalized digital friendship gift they can explore online.
The feeling
Lively, specific, and affectionate—without turning friendship into a romance template.
- Birthdays
- Friendiversaries
- A long-distance hello
- A much-needed thank-you
Two ways to tell this story
Not the same design in a different color.
Each one has its own rhythm, interactions, opening, and way of arriving at your final words.
Direction 02
Through Every Era
A chapter for every version of you that somehow stayed friends.
How it moves
See this designMove through your eras, add a voice-note mixtape, and finish with a friendship letter.
Both designs are ready to make yours
Start with the one that sounds like them.
Build the complete experience—unwrapping, dedication, personal questions, memories, and a sealed letter—and preview every chapter before you publish.